Update on 05/25/2020 – by JS
A few days after disappearing from an online store, where details about the price were made available, the Sony Xperia 1 II phone will be added to the list of products for online purchase starting July 1 in the USA, with an estimated price of US $ 1,199 (~ R $ 6,636).
In addition to the smartphone, those who place the order until June 28 will receive the WF-1000XM3 headphones, which cost separately US $ 230 (~ R $ 1,273).
Even being the first of the brand with 5G, the version sold in the United States will be 4G, but Sony is preparing a version called "Xperia Pro" for the North American market, which will have the new type of connectivity. The Model Xperia 1 II will be sold by operators Verizon, AT&T, T-Mobile, MetroPCS and Cricket.
Updated on 21/05/2020 – by EM
Yesterday (20) we saw that Sony's self-esteem is high: the Xperia 1 II leaked through the B&H sales platform at a price of US $ 1,200, a little high for a company that is in bad shape and does not have the marketing appeal of a company. Samsung or Apple of life.
Of course, some parts of the product seem to have been really expensive: the HDR Ultra HD OLED screen, for example, in addition to the Qualcomm Snapdragon 865 chipset. However, we recently saw that the results of the Xperia line for the first quarter of the year hit a negative record. So wouldn't it be a little risky to launch such a high-end product?
In any case, now B&H has removed the price of air. It is not known whether at the request of the Japanese, willingly, or whatever. Now it is only possible to subscribe to receive an alert when the product is available for pre-order again.
The original Xperia 1 was launched at $ 950, and it was no resounding success to warrant a $ 250 increase in its second generation. Incidentally, the Xperia Pro, which promises to be a slightly more luxurious model, with a screen function for the company's DSLR cameras, should be even more expensive.
For the hopeful, the withdrawal of the air price is unlikely to mean a revision of pricing. The company may be postponing a controversy involving the value of the smartphone until it is officially on the shelves.
Remember, the Xperia line is no longer sold in Brazil, and so those interested in the device – which has its many qualities – will most likely have to deal with imports, in times of high dollar.
And do you believe that Sony will keep the $ 1,200 as a price for the Xperia 1 II? Tell us in the comments!
Original article 5/20/2020
Sony renewed the Xperia line with the announcement of the Xperia 1 II and Xperia Pro. The devices have good configurations and attracted attention for their design, something that has always been a brand of Sony phones. However, does the company still have an appeal to put the price of its devices up there and get a good result?
Well, the answer we don't know, but the Japanese tends to believe it does. After all, the Xperia 1 II went on pre-order in the USA, via B&H, costing $ 1,200. Apple or even Samsung to price a cell phone in this way is expected: there is a great marketing apparatus, expressive volume of sales at a global level, and a good cashier to handle any setbacks. Sony positioning itself that way, well, it's different.
We saw that the company's last financial report pointed to the sale of less than 500 thousand devices in the first quarter, and it is not today that the company is encouraged to give up smartphones. Therefore, launching a product even though premium at this price level does not sound like a good idea. But let's see how it will do.
The Xperia 1 II is dual-SIM, with support for 5G networks, 256 GB of storage and 8 GB of RAM. Its screen bets on something that only Sony currently bets, which is Ultra HD resolution. True battery eater, while other top-of-the-line products do very well with Quad HD resolution.
As a good top of the line, it comes equipped with the Snapdragon 865. If you liked it and have (a lot) money left, it is compatible with 4G LTE from all mobile operators in Brazil.
It is worth remembering that the Xperia line is no longer officially marketed in the country. Sony, in this segment, has given up on our market, with the latest releases here being the Xperia XZ2 Premium and XZ2 Compact.
And you, what do you think of the Xperia 1 II? Tell us in the comments!
The Sony Xperia 1 II is not yet available in Brazilian stores. To be notified when he arrives.